adoption@heart
Regional Adoption Agency – Where children & adopters are at the heart of all we do.
Recruitment for the New Adopters
The new adoption@heart website is focussed on recruitment for the new adopters which will be from a wide age range and needs to engage them and lead to different types of useful information.
Simplicity and clarity was our main guide and we focused on the user’s experience – effectively weaving together a combination of text, graphics, layout, and interactive elements to ensure users have an experience, not just an informational view.
Homepage Look & Feel
A large part of our challenge was how the homepage will look and feel as this is where the initial impression of the website forms.
The content starts with a big “Hello!” that became a frame for an atmospheric video using different sequences to welcome the new visitor in a friendly and memorable way. Followed but a few “call to action” boxes and a news block.
Clean & Light Layout
For the general website pages, we’ve used a clean and light layout using simple elements for an easy and intuitive navigation, throughout the website.
Concise and well-structured content makes the information easy to find and read.
