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Search Engine Optimisation

What is SEO?

Search engine optimisation (SEO) is the practice of optimising and modifying a website for the benefit of search engines. It involves a wide range of methods and tactics, from optimising the mark-up of your website to copywriting sections to promote target keyphrases.

Why do I need it?

A common misconception with websites and search engines, is that once a website goes live, it will be visible on search engines such as Google relatively quickly. This was perhaps the case several years ago, but since the dot com boom, the internet has exploded with the number of websites across the world. In fact, it’s difficult to pin down the number it grows by each day, but it’s thought to be around 50,000 every 24 hours. This means that to get noticed online, you’ll need a marketing strategy. Just like with any other medium. SEO is a vital component of a marketing campaign, and here’s why:

  • 90% of people use search engines to find what they’re looking for online.
  • 65% of people use the organic listings over the sponsored results.
  • Getting listed at the top of search engines such as Google, and staying there for keywords most relevant to your business requires experience, knowledge and patience. Computors individually review your requirements and objectives, and create a tailored SEO campaign to maximise your ROI.

    Can you guarantee a position in Google for me?

    No search engine optimisation company can ever guarantee a number 1 position. No SEO company “works with” or has “partnered with” Google to gain results in the main listings. Don’t just take our word for it, here it is from Google.
    http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
    So, naturally, Computors doesn’t guarantee a position either. However all of our practices are ‘whitehat’ and within Google’s guidelines and recommendations. We employ specific and targeted practices on a bespoke basis and combined with a close monitoring and reporting, our clients enjoy positive and calculable returns.
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