adoption@heart 2018-12-05T12:48:12+00:00


Regional Adoption Agency – Where children & adopters are at the heart of all we do.

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Recruitment for the New Adopters

The new adoption@heart website is focussed on recruitment for the new adopters which will be from a wide age range and needs to engage them and lead to different types of useful information.

Simplicity and clarity was our main guide and we focused on the user’s experience – effectively weaving together a combination of text, graphics, layout, and interactive elements to ensure users have an experience, not just an informational view.

Services Chosen

Homepage Look & Feel

A large part of our challenge was how the homepage will look and feel as this is where the initial impression of the website forms.

The content starts with a big “Hello!” that became a frame for an atmospheric video using different sequences to welcome the new visitor in a friendly and memorable way. Followed but a few “call to action” boxes and a news block.

Clean & Light Layout

For the general website pages, we’ve used a clean and light layout using simple elements for an easy and intuitive navigation, throughout the website.

Concise and well-structured content makes the information easy to find and read.

A Responsive Website

The layout changes based on the size and capabilities of the device. For example, phone users would see content shown in a single column view and the tablet will show the same content in two columns, so pages look great at any screen size.

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