Building a strong brand in the digital age is vital. Of course, branding has always been vital, but when we consider the online environment and changing user behaviours, we can see the clear benefits of branding.
There’s a difference between a brand name and a brand. The brand’s name is tangible and people can see it, while the brand, however, only exists in the mind of the customers – it’s what they think of when they hear that name.
For a better understanding, creating and promoting a brand it’s very important to understand the connections and differences between branding and marketing? The most helpful definition for distinguishing branding and marketing is this:
“Marketing is what you do, branding is what you are”
Even the most eye-catching design cannot achieve the client’s goal if it doesn’t get in front of the right audience at the right time and send the perfect message. Likewise, even the most innovative marketing message depends on attractive, clear design to effectively communicate your brand’s story.
What We Do
Logo Design / Redesign
Image & Graphical Elements
Type & Colours
Icons & Favicons
Social Media Posts
Design for Print
Brochures & Flyers
Building a meaningful and clear brand has a direct link to profitability, commercial growth and loyalty. A clear, creative brand strategy organizes all actions, behaviours, communications and design.